As 2021 comes to a close, mostly what I want to say is Thank You. This was the year I took Damn Yankee full time, and that wouldn’t have been possible without your support. I’ve long said that Damn Yankee would only stay around as long as the bearded community enjoyed the products and kept coming back. You’ve kept the doors open for almost 4 years, and I’m super proud to be a part of this community.
You probably know I’m constantly putting Yankee products to the test in the real world, and 2021 was no exception. From glacier hiking in Alaska, to the Rocky Mountains, to the blistering sun of the beaches in Florida…Damn Yankee products kept my beard in shape through some really adverse conditions. I hope they’ve done the same for you.
We released 14 new scents in 2021 and, as always, whether or not they made the final cut was up to you. This year, the only permanent addition to the Yankee family was Pipe Dream, which is tobacco, sweet orange, and vanilla. I do feel good about some of the other scents, too. Pura Vida was a stand out to me with pineapple, coconut, ginger, and cilantro. Lovers Rock was, by far, our most complex scent ever with 9 individual elements. Good scent, but making it was a pain in the ass. Fall 2021 brought the best selling collection we’ve ever released - Back To School. Thanks to you guys for supporting those.
So, what’s up for 2022? I can’t tell you too much, but I can tell you we’re ramping up our bath/shower offerings with a new venture called Damn Yankee Botanicals. We’ll be releasing a brand-new line of 4 all-natural, gender neutral shower products. Natural soap, 100% essential oil scents…nothing artificial. Gender neutral so the ladies can use Yankee products as well as the gents. And of course we’ll have lots of new beard scents as well, including a new tobacco scent, which I said I’d never do again unless it was really something special. This one is spectacular. There will also be a bourbon scent in the spring, but it won’t be heavy like you might expect.
So, thank you to all our Damn Yankee customers, reviewers, and supporters. Your support has taken this little venture from an idea at the kitchen table four years ago, to a thriving, small batch company. We’re humbled and appreciate each and every one of you. Happy New Year to everyone, and we look forward to a 2022 full of new adventures and experiences. Let’s see where we can go together!
Peter and Amanda Spence
Damn Yankee Beard Company